m-Commerce article; January 2001

Digital Marketing a Practical Approach - home

Digital Marketing ... more stuff - home



More stuff that adds to the content of the book


m-Commerce article; January 2001


This article appeared in a regional business magazine that was syndicated around the country. As you can tell from the headline - it's likely I got the gig because of my involvement with a University's e-commerce research unit.

Looking back, I'm surprised at what I knew - see how I talk about [effectively] the 'Internet of things' - but I don't mention the 'Internet of things'. You should also appreciate that when this was written we were still nearly 7 years away from the iPhone and touch screens ... in 2001 phones were for talking and texting. Also note: I will have asked one of the techies to check I'd got all the science stuff right :-)

This page was first published in January 2018 ... but it may have been updated or amended since then.

Share by: