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Alan's other 'digital' stuff

See why I think that so many academic articles are such shite.

Non-marketers in digital marketing ... the cause of many a good rant from me.

The anti-digital-marketing digital marketer ... digital isn't the only option.

The Digital Transformation ... my thoughts on the subject.

The e-Business Success Programme ... an ESF funded project delivered over 20 weeks in the summer of 2000.

A magazine article I wrote on m-Commerce ... in January 2001.

A simple explanation of blockchain.

... and on - my original website - around 500 pages pages of content on digital marketing ... much of which is from the early years of the industry.

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