Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes? I'm proud of this one as I was invited to write it. The promo blurb from the publishers says the book is one of a series ' ... written by academic thought leaders'. 'Nuff said? It's publication date is 2018. Read more ...

Internet Marketing - a Practical Approach came out in January 2009, and as its title suggests it takes an operational rather than strategic view of the subject. Read more ...

A companion to Internet Marketing - a Practical Approach, A Glossary of Internet Marketing Terms, Phrases and Concepts is an easy-to-use guide to some of the vocabulary used in e-marketing. Read more ...

Also published in 2007 was my first solo effort, Key Concepts in e-Commerce. This book was an extended version of the list of the key terms that I handed out in the many talks, seminars and training that I had delivered on the subject. Read more ...

Digital Marketing - a Practical Approach is the third edition in the series. For this 2018 version the content is significantly re-worked to reflect changes in the discipline. Read more ...

An introduction to Social Media Marketing the first academic text on the subject? Published in November 2014. Read more ...

My first book, co-authored with Richard Gay and with contributions from Rita Esen, Online Marketing - a Customer-Led Approach was published in 2007 and - I think - met our objectives of it being a text for marketers, by marketers. Read more ...

Choosing the Right Domain Name was nearly eight years in the writing. If there is a subject in which I might be considered an expert this is it. Giving advice on domain names is where I started in the online marketing trenches. Read more ...

Moving away from academic publishing, the Digital Revolution [published in November 2009] is part of Dorling Kindersley's Essential Managers series and took my work to a much wider audience. Read more ...