Digital Marketing - a Practical Approach is the third edition in the series. For this 2018 version the content is significantly
re-worked to reflect changes in the discipline.
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An introduction to Social Media Marketing the first academic text on the subject?
Published in November 2014.
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My first book, co-authored with Richard Gay and with contributions from Rita Esen,
Online Marketing - a Customer-Led Approach was published in 2007 and - I think - met our objectives of
it being a text for marketers, by marketers.
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Choosing the Right Domain Name was nearly eight years in the writing. If there is a subject
in which I might be considered an expert this is it. Giving advice on domain names is where I
started in the online marketing trenches.
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Moving away from academic publishing, the Digital Revolution [published in November 2009] is part of
Dorling Kindersley's Essential Managers series and took my work to a much
wider audience.
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