the Digital Revolution
Published in November 2009, the Digital Revolution is one of Dorling Kindersley's successful Essential Managers series.
Although my Internet/Digital Marketing books were written as a practitioner guide as well as a student text, this is my first book that was not aimed primarily at the academic market.
Well, that all sounds like good stuff - and it is [but then you would expect me to say that!] - however, what
I would say is that this book serves as an excellent introduction to [a] the various aspects of digital
business, and [b] what later has become known as the digital transformation. It is what is commonly referred to as an 'airport' book.
That is, you buy it at the airport and then read it during your flight.
It's not going to make you an expert overnight, but it will introduce the subject in such a way as the reader should
know what steps to take next.
The Digital Revolution is now available in German and Portuguese.