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the Digital Revolution

book cover: digital revolution

Published in November 2009, the Digital Revolution is one of Dorling Kindersley's successful Essential Managers series.

Although my Internet/Digital Marketing books were written as a practitioner guide as well as a student text, this is my first book that was not aimed primarily at the academic market.

  • Explains how to assess online opportunities, plan your strategy and succeed in the digital sector
  • Step-by-step instructions, tips, checklists and 'ask yourself' features show you how to understand technology, set up and maintain a website and do business online
  • Table, illustration, 'infocus' panels and real-life case studies explain how to access digital communities, analyse data and reach new markets

Well, that all sounds like good stuff - and it is [but then you would expect me to say that!] - however, what I would say is that this book serves as an excellent introduction to [a] the various aspects of digital business, and [b] what later has become known as the digital transformation. It is what is commonly referred to as an 'airport' book. That is, you buy it at the airport and then read it during your flight. It's not going to make you an expert overnight, but it will introduce the subject in such a way as the reader should know what steps to take next.

book cover: digital revolution, German and Portuguese

November 2010:
The Digital Revolution is now available in German and Portuguese.

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