Although this book can be used in its own right as a glossary of terms, phrases and concepts that you might
come across in an Internet marketing environment, it is written primarily to be a companion to
Internet Marketing: a Practical Approach.
My reasoning behind this is that I have found that my students who are new to Internet marketing - particular those
from outside the UK - do not have full understanding of some of the terms and concepts that are used within
online marketing. This book will help those students - and anyone else that is new to what can be the confusing
medium that is the Internet.
I have made it much more concise than my other similar text -
Key Concepts in e-Commerce
- with a focus on e-marketing rather than e-commerce in general.
A critism might be that these definitions are all available online - and that would be true. However, this
book can be carried into class so that if a term comes up in a lecture or discussion students can quickly reference
it. And yes, I know some students have mobile devices, but they will still have to type the phrase into Google and
find the meaning.
I have kept the price of a glossary of Internet Marketing terms, phrases and concepts
as low as possible. You can order the book
it is available as a download [even lower price]