Alan's musings : home

Alan's musings ... some personal views and rants

on this digital marketing malarkey

Badly targeted ads ...
examples of ads that were a
waste of time, effort and money

In an age when some marketing folk tell us that a mountain of data and a sprinkling of magic artificial intelligence gold dust will deliver ads that are specific to the reader, these are examples of artificial not-quite-so-intelligence.

All of these ads were presented to me on web pages or social media platforms over the period of a few weeks in the summer of 2019.

The data held about me by the likes of Google - and their advertising customers - is enough to tell those advertisers that these ads would be wasted on me.