If you have read my musings so far you will know that I am sceptical about the use of Twitter as a
marketing tool. To address this I have listed a few industies and markets that use Twitter and
commented on them.
A mobile-app developer
I can see the benefit of this one - for those folk who are into mobile
devices, tweets about new software and games would be welcomed.
A restaurant -
OK, hearing about cheap deals is good, but how often can you - or do you want to -
dine out? Do you really want a tweet on this subject every evening?
Tourist / visitor information -
If I live in a city am I not aware of these things? Or am I interested in
visiting them? And if I am going to visit a place on holiday surely I would plan that trip
by other means than daily tweets?
Online computer shop -
I've bought a laptop, and it works fine. When I want new software or to replace
it I will go to the Dell website. End of story - tweets would be of no interest to me.
Coupon distributor -
I can see the advantage in ths one - but the daily coupons would have to be
relevent to me.
Niche cooking accessories -
Facebook maybe, but how engrossed in cake making [for example] do you have to be to want
A Theatre -
As with restaurants [above], how many times can I go to this theatre?
Offline department store -
Yep, if I lived near a branch this might be of interest - if the
featured products were targeted.
Grocery retailer - on- and offline -
OK only if everyday items are included. Hearing, for example, about white or brown goods
when I don't need them is pointless.
Clothes brand [eg men's shirts] -
How many shirts can a chap wear?
Mobile phone network provider -
How many phones can a chap use?
Online bookstore -
Well ... maybe, but how many books can a chap read?
Part I :
are you a 'twitter-follower' whore?
what's the ROI on tweeting?
Note that these musings are the background to my book
Social Media Marketing: marketing panacea or the emperors new digital clothes?
published in 2018.