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Everything you need to know about
Artificial Intelligence

It's a computer program that does clever things

Computer scientists: get over it.

You could also read the excellent Artificial Intelligence for Marketing: Practical Applications by Jim Sterne ... but you'll reach the same conclusion: for the vast majority of organizations and the folk who work in them: you need to know no more than artificial intelligence is a computer software.

If you want to know how AI is/can be used in marketing, follow the links in section 1.4 of Digital Marketing, chapter1

This page was first published in February 2018 ... but it may have been updated or amended since then.
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