Digital Marketing - a Practical Approach Digital Marketing - a Practical Approach cover image

CASE STUDIES

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Throughout the book case studies are used as both examples of how theory might be practiced and as exercises for readers to complete. Although the case studies are fictional, they all characterize real life situations. The cases are not intended to be comprehensive or exhaustive - merely a snap shot of a particular state of affairs within what is normally a complex environment. Although all of the case studies are UK based, their geographic location could be changed to suit readers' needs.

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1 : The Rockridge Museum

2 : Clough & Taylor Engineering

3 : The Hotel Pillowmint

4 : Cleethorpes Visitors Association

5 : BethSoft

6 : Matthew Humberstone Foundation Hospital

7 : 22 Catches Fish Products

8 : Hill Street Motorist Shops

9 : The Modeller's Stand

10 : Huxley University

11 : Two Cities Manufacturing Ltd

12 : Lindsey Naegle Consulting

13 : Phelps Online Department Store

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