an introduction to Social Media Marketing

Find out more about the three
sections of the book


Part 1 Strategic Social Media Marketing

Part 2 Operational Social Media Marketing

In such a dynamic subject, there will always be Updates and additional information

This website provides an additional resource that will compliment and enhance the published text An Introduction to Social Media Marketing.

There is also a wealth of information available on my own website - - including links to articles, research papers and tips, hints and advice from the experts - all of which will help with your studies and Social Media Marketing practice.

Lecturers, see the Instructor Site where there is a wealth of information that will help you deliver your Social Media Marketing classes using this book.

Social Media Marketing

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