Find out more about the three
sections of the book
Strategic Social Media Marketing
Operational Social Media Marketing
In such a dynamic subject, there will always be
Updates and additional information
This website provides an additional resource that will compliment and enhance the published text
An Introduction to Social Media Marketing.
There is also a wealth of information available on my own website -
alancharlesworth.com - including links to articles, research papers
and tips, hints and advice from the experts - all of which will help with your studies and Social Media
Lecturers, see the
where there is a wealth of information that will help
you deliver your Social Media Marketing classes using this book.