To start with ... that title is wrong. You see, digital isn't the term we used back in history. For
more on that, see
Internet, online, digital or e-marketing.
In some of my classes, at events or when I'm talking with practitioners, folk seem interested when I ramble on about
the early days of marketing on the Internet. So here's some of my stuff from bygone days.
Looking back at what I did back then, I can see how early my opinions
on all things 'digital' were formed - and I've hardly changed them since. Not sure if that's a good or bad thing ...?
Take note, however - some of this stuff is out of date - I'll leave you to work out which.
The first -
- is an article I wrote for inclusion in a Chamber of Commerce magazine circa 1998. I would later extend these objctivese
- with the exception of cost saving - to all online marketing .
The second is a website checklist
that I used as a handout for some courses I ran as part of a EU funded project.
One of my first efforts - dating back to 1997 -
the best of sites, the worst of sites
was a one page handout for virtually any kind of meeting / networking event / presentation you can think of.
Copywriting for the web was another one-sheet
handout I used between 1997 and 2002. It was aimed at SME owner managers who were writing their own content. Sadly, they still do,
which makes this article still - frighteningly - relevant.
You should bear in mind that I wrote these to be printed, not appear online - back then there were no blogs or newsletters, only a few chat
rooms and the odd influential website - and cyberspace [oh yes, that's what it was called back then] was ruled by the techies.
Although I was obviously influenced by what some folk were saying [I discovered Jacob Neilsen early on], much of what
I say in all of the above comes from my own experience out there in the e-commerce trenches when most of the general public did not
know what the Internet was.
As a footnote: I was part of the 'campaign' to have website written as one word, which has been pretty much universally
accepted - I notice that back in the day I used web site. Ho hum.
How to cite this article:
Charlesworth, A. (2007). Blasts from the past: digital marketing history. Retrieved [insert date] from AlanCharlesworth.com:
This page was first published on this domain in July 2018 ... but much of the content was on
alancharlesworth.eu for some years before that.