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 Lindsey Naegle Consulting

After returning to university to study marketing after five years as an administrator, Lindsey Naegle then spent over 15 years in a variety of senior marketing posts with several blue-chip companies. Whilst with the last of these she was introduced to digital marketing in its early days of commercialization – and when that job ended in redundancy she set up on her own as a digital marketing consultant.

In the last 12 years she has built her reputation in the 'online' industry, advising a number of global brands on aspects of their digital strategies. Her 'steady' income, however, comes from working with local small to medium businesses which is better suited to her 'hands-on' style.

Ms Naegle concentrates on a 'full–service' offering [this fits with the work for SMBs] rather than specializing on a distinct aspect of digital marketing. However, over the last couple of years social media marketing has taken up more and more of her time – reflecting its rise in popularity with organizations.