Choosing the Right Domain Name:

a Marketing Perspective

all you need to know about domain names

(and some you don't need to know, but is interesting anyway)

CHAPTER ONE
THE WHO, WHAT, WHERE AND WHEN OF DOMAIN NAMES

1.01 Domain names - what's their history?

1.02 Who runs the system?

1.03 How is a domain name constructed?

1.04 What characters can you use in a domain name?

1.05 What suffixes are available?

1.06 How do you register a domain name?

1.07 Can you buy a second hand domain name?

1.08 What is the monetary value of a domain name?

1.09 How can a domain name generate income?

1.10 Are multiple registrations worthwhile? (1) Preventing misuse

1.11 Are multiple registrations worthwhile? (2) Strategic applications

1.12 What search engine considerations are there when choosing a domain name?

1.13 Beyond the domain name - good practice in URL construction

1.14 What do you need to do if you are changing your domain name?

CHAPTER TWO
THE LEGAL ASPECTS OF DOMAIN NAMES

2.01 Domain names you should not register

2.02 How are domain name disputes resolved?

CHAPTER THREE
DOMAIN NAME CHOICE - GETTING IT RIGHT

3.01 Choosing the right suffix

3.02 Choosing the right domain name - general advice

3.03 Are generic words effective as domain names?

3.04 Choosing the right domain name for an existing organization

3.05 Choosing the right domain name for a new company

3.06 Choosing the right domain name for a brand

3.07 Choosing the right domain name for a product

3.08 Choosing the right promotional domain name

3.09 Choosing the right domain name for a microsite

3.10 Choosing the right domain name for a landing page

3.11 Choosing the right domain name for a community website

3.12 Choosing the right domain name for a geographical destination website

3.13 Choosing the right domain name for a blog

3.14 Choosing the right domain name for the unexpected or unwanted

3.15 Choosing the right domain name for an email address

3.16 Choosing your personal domain name

3.17 Using text and SMS abbreviations in domain names

3.18 A few tricks when everything else has drawn a blank

CHAPTER FOUR
WHERE - AND HOW - TO SHOW OFF YOUR DOMAIN NAME

4.01 Where do you flaunt your domain name?

4.02 Aesthetics; why it matters how your domain name looks?

Copyright copyright 2009 Alan Charlesworth. All rights reserved.
International Standard Book Number: 978-1-4452-0538-0
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior permission of the author.
Notice
Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied. The information provided is on an 'as is' basis. No responsibility is assumed by the author for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein.