SOCIAL MEDIA MARKETING: a definition
Social Media [adverb] Marketing [verb]
Verb: a word used to describe an action, state, or occurrence, and forming the main part of the predicate of a sentence.
Adverb: a word or phrase that modifies the meaning of a verb.
Therefore, in the term social media marketing the key word, the most important word - the word that the term is really about is ... marketing.
Social media - the modifier - identifies a type or aspect of marketing.
For some time I have used the term marketing on social media. It makes more sense and explains better what's being talked about.
An addendum to this relates to my rants about
non-marketers in digital marketing.
Marketing on social media is marketing. Therefore to be effective working in, or teaching, marketing on social media, the worker or teacher must have at least one
recognised marketing qualification.
How to cite this page:
Charlesworth, A. (2018). What is Social Media Marketing. Retrieved [insert date] from AlanCharlesworth.com:
This page was first published in July 2018 ... but it may have been updated or amended since then.