: home

Alan's other 'digital' stuff

An updated version of my book Key Concepts in e-Commerce, Digital Marketing Definitions is an A to Z of what digital marketing is about - and it is now all available online for free. It won't take you long to read, and it will add to your background knowledge of the subject ... and so, your understanding of it.

What is digital marketing: a definition.

What is social media marketing: a definition.

It's a few years old now, but I think Strategic Planning for the real world is quite possibly the best - and most influencial - article on 'digital' marketing that I have ever read. If you're serious about working, or studying further, in the field, reading it is compulsory.

See why I think that so many academic articles are such shite.

Twitter advertising effectiveness: some research results - my own research and analysis.

Non-marketers in digital marketing ... the cause of many a good rant from me.

The anti-digital-marketing digital marketer ... digital isn't the only option.

The Digital Transformation ... my thoughts on the subject.

The contemporary incarnation of selling Direct-To-Consumer [DTC].

Product reviews are a big deal in buyer behaviour, but I rarely give reviews of anything and take little notice of them when deciding on a purchase. My review of product reviews tries to explain why ... and in turn offer up one reason why the review model is flawed.

The e-Business Success Programme ... an ESF funded project delivered over 20 weeks in the summer of 2000.

A magazine article I wrote on m-Commerce ... in January 2001.

A simple explanation of blockchain.

Everything you need to know about Artificial Intelligence.

These search commands for Google can be useful in identifying search terms for SEO.

A few words on registering a personal domain name.

The BBC's 12 deadly sins of website design.

If you have interest in how we did things in the early days of the web, here's some stuff of my own from bygone days in blasts from the past.

Alan Charlesworth copyright notice
cookies message