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Alan's other 'digital' stuff

An updated version of my book Key Concepts in e-Commerce, Digital Marketing Definitions is an A to Z of what digital marketing is about - and it is now all available online for free. It won't take you long to read, and it will add to your background knowledge of the subject ... and so, your understanding of it.

What is digital marketing: a definition.

What is social media marketing: a definition.

See why I think that so many academic articles are such shyte.

Non-marketers in digital marketing ... the cause of many a good rant from me.

The anti-digital-marketing digital marketer ... digital isn't the only option.

The Digital Transformation ... my thoughts on the subject.

The contemporary incarnation of selling Direct-To-Consumer [DTC].

Product reviews are a big deal in buyer behaviour, but I rarely give reviews of anything and take little notice of them when deciding on a purchase. My review of product reviews tries to explain why ... and in turn offer up one reason why the review model is flawed.

The e-Business Success Programme ... an ESF funded project delivered over 20 weeks in the summer of 2000.

A magazine article I wrote on m-Commerce ... in January 2001.

A simple explanation of blockchain.

Everything you need to know about Artificial Intelligence.

These search commands for Google can be useful in identifying search terms for SEO.

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