An updated version of my book Key Concepts in e-Commerce,
Digital Marketing Definitions
is an A to Z of what digital marketing is about - and it is now all available online for free. It won't take you long to read, and it will add to your background
knowledge of the subject ... and so, your understanding of it.
What is digital marketing: a definition.
What is social media marketing: a definition.
It's a few years old now, but I think
Strategic Planning for the real world
is quite possibly the best - and most influencial - article on 'digital' marketing that I have ever read.
If you're serious about working, or studying further, in the field, reading it is compulsory.
See why I think that
so many academic articles are such shite.
Twitter advertising effectiveness:
some research results - my own research and analysis.
Non-marketers in digital marketing ... the
cause of many a good rant from me.
The anti-digital-marketing digital marketer
... digital isn't the only option.
The Digital Transformation ... my thoughts on the subject.
The contemporary incarnation of selling Direct-To-Consumer [DTC].
Product reviews are a big deal in buyer behaviour, but I rarely give reviews of anything and take little notice of them when deciding on a purchase. My
review of product reviews
tries to explain why ... and in turn offer up one reason why the review model is flawed.
The e-Business Success Programme ... an ESF funded project delivered over 20 weeks in the summer of
A magazine article I wrote on
m-Commerce ... in January 2001.
A simple explanation of
Everything you need to know about
search commands for Google
can be useful in identifying search terms for SEO.
A few words on
registering a personal domain name.
12 deadly sins of website design.
If you have interest in how we did things in the early days of the web, here's some stuff of my own from bygone days in
blasts from the past.